Promotional products can help you get attention on a daily basis and are a great use of advertising and marketing dollars. Products that are useful and relevant often find a place in a recipient's everyday life. You want a product that sits on a desk, in a car, or even attaches to an item such as a refrigerator, cell phone, tablet, etc. If the product is unique and usable, your message and brand will have staying power when compared to an advertisement in a publication. A promotional product has the potential to reach a targeted audience over and over again rather than a mass market once. Often it is wise to have multiple items with your logo, the end user will quickly choose the one that will serve them best on a daily basis.